Friday, February 4, 2011

Day 45: National Wear Red Day®


Today, Americans nationwide will wear red to show their support for women's heart disease awareness on this National Wear Red Day®. This observance promotes the Red Dress symbol and provides an opportunity for everyone to unite in this life-saving awareness movement by putting on a favorite red dress, shirt, tie, or Red Dress Pin.

National Wear Red Day makes a statement about the number one killer of American women, which is cardiovascular disease. Cardiovascular disease is the cause of one in every three female deaths, and one woman dies every minute due to this largely preventable disease.

National Wear Red Day was created in support of The Heart Truth, a campaign implemented by National Heart, Lung and Blood Institute (NHLBI) and partner organizations to "give women a personal and urgent wakeup call about their risk of heart disease." The Heart Truth campaign is specifically targeting women aged 40 to 60, as the risk of heart disease increases during this time in a woman's life. The effort hopes to reach African American and Hispanic women, as these ethnic groups have "higher rates of the major risk factors of heart disease" including diabetes, obesity and high blood pressure.


The mission of the American Heart Association is to build healthier lives, free of cardiovascular diseases and stroke. That single purpose drives all that they do. The need for this work is beyond question. They want to ensure that they never have to deny research that could save a woman's life.

In 2004, the American Heart Association faced a challenge. Cardiovascular disease claimed the lives of nearly 500,000 American women each year, yet women were not paying attention. In fact, many even dismissed it as an “older man’s disease.” To dispel the myths and raise awareness of heart disease as the number one killer of women, the American Heart Association created Go Red For Women – a passionate, emotional, social initiative designed to empower women to take charge of their heart health.

Go Red For Women encourages awareness of the issue of women and heart disease, and also action to save more lives. The movement harnesses the energy, passion and power women have to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them the tools they need to lead a heart healthy life.

Help the American Heart Association (AHA) raise the funds needed for lifesaving educational programs and the development of new treatments to fight heart disease.

Donation: $5

To support the American Heart Association, please visit:  http://www.heart.org

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